SCRIPPS COLLEGE ALUMNAE ASSOCIATION LONG-RANGE PLAN 2009
INTRODUCTION AND SUMMARY
The Scripps College Alumnae Association was founded in 1931, upon the graduation of the first class, to serve the College and its alumnae constituency. Per the by-laws of the Association, its purpose and chief objectives are to develop a sense of mutual responsibility between alumnae and the College; encourage alumnae to maintain a continuing relationship with each other and the College; enlist alumnae in constructive endeavors for the College including, but not limited to, their financial support; and keep alumnae informed about the activities of the Association, its membership, and the College. With a constituency of more than 7,000 alumnae who represent women of every age, background and region—and who bring equally diverse attitudes and perceptions to each activity and program—Scripps alumnae expect increasingly sophisticated and challenging programs and ideas.
Thus, it seemed particularly appropriate when the College embarked on its strategic planning process in 2005 that the Alumnae Association should take the opportunity to review its own mission and goals in order to serve our constituency more effectively. In 2005 , Alumnae Association President Brenda Ching ’93 appointed a Long-range Planning Committee. The Long-range Planning Committee was comprised of 10 alumnae members: Brenda Ching ’93, Yvette Herrera ’85, Merrilee Stewart Howard ’70, Patricia “Trish” Jackson ’82, Crystal Jones ’85, Sarah Belanger Lantz ’00, Anne Browning McIntosh ’83, Suzanne Muchnic ’62, Catherine Pyke ’79, and Lori Steere ’66. The Committee’s goals were to increase alumnae involvement, integrate alumnae in institutional planning, and analyze the progress of the 1997 Plan. In the spring of 2006, the Association, now under the leadership of President Lori Steere ’66, distributed the Long-range Plan survey to the entire alumnae constituency via either online resources or traditional mail. The committee then collected and reviewed the results, culminating in the 2008 Alumnae Association Long-range Plan.
The Plan is a working document; it is to serve as a first step in our effort to restructure and reinvigorate the functions and activities of the Alumnae Association. We anticipate that these goals and strategies will guide the Association through the next three to five years, during which time formal and informal evaluation procedures will be put in place to assess and report on progress being made. Key results will be shared with the constituency as the plan unfolds. Because it is all too easy to formulate a plan and never return to the guiding vision, it is important to the success of this Long-range Plan that we continue to survey our alumnae and refocus our Plan according to its strengths and weaknesses, and to align it with the current needs and desires of our members.
The Key Initiatives, as developed by their respective LRP Subcommittees and the LRP Committee, and as finalized by the Alumnae Council, are outlined below: KEY INITIATIVES Programs and Events
Mission: To develop national and international alumnae involvement and participation in the work of the Association through the Regional Associates program which encourages volunteers to take the initiative in developing programming, and which provides training, resources, and sustained support from the Office of Alumnae Relations.
Goal: Recruit and support Regional Associate volunteers and regional activities in key regions both nationally and internationally.
- Establish the expectation that each Regional Associate will initiate at least one event annually and will work with the Alumnae Office to establish and support other auxiliary activities, e.g., book groups, admission activities, events with other women's colleges, welcome events, networking activities, community outreach, Scripps GOLD programs, etc.
- Design regional activities to reflect the personality of the alumnae constituency and highlight the resources of the area, e.g., museums, performances, sporting events, outdoor activities, family-friendly events, etc.
- Increase alumnae participation by involving them in the event planning, implementation, and publicity. Create and initiate a “bring-a-friend” to Scripps event program.
- Utilize the Online Community (OLC) to maintain a regional group where an event calendar is updated, discussion about future events is available, and communication among area alumnae is fostered.
Mission: To increase the involvement of all alumnae in activities offered through the Alumnae Association, thereby demonstrating inclusiveness through events and publication of those events; to promote volunteer leadership and participation that reflects the full diversity of the alumnae constituency; and to develop programs that are reflective of and attractive to the Association's diverse membership and that encourage a balance and mix of participation that fairly represents and welcomes alumnae of every group (multi-racial, ethnic, national, religious, sexual orientation, socio-economic, generational, persons with disabilities and geographic).
Goal: Develop and refine Alumnae Association programming and leadership to ensure that it is inclusive and welcoming of all alumnae.
- Collect and track diligently alumnae feedback by providing short evaluation forms at all alumnae events to assess: a) participant satisfaction; b) perceived relevance of the topic; c) changes or suggestions that could make similar events more successful in the future; and d) participant's desire for future volunteer involvement in the Association.
- Identify gaps in current programming that act as a barrier to inclusion (e.g., not enough free/subsidized events, not enough athletically-oriented events, not enough family events, etc.). The ultimate goal should be to strike a balance in programming: social vs. intellectual; regional vs. local; low cost vs. high cost; family vs. alumnae-only; etc.
- Publicize the increasing diversity of the Alumnae Council and of the greater Scripps alumnae constituency and develop ways for staff and volunteers to respond to special interest and other groups as they emerge within the Alumnae Association.
- Identify potential leaders from diverse groups and build networks of participation from such groups.
Mission: To provide an information link for the alumnae constituency that updates, informs, and educates them about the goals and objectives of the Association and the College; to provide vehicles for the Association to hear and respond to alumnae input, ideas, and concerns about the plans and direction of their alma mater; and to offer a wide range of opportunities for alumnae to connect and interact with each other.
Goal: Promote, implement, and utilize the Alumnae Association Online Community (OLC).
- Create marketing and promotional pieces that explain and encourage registration and use of the OLC through such vehicles as the Magazine, regional events, and on-campus programs.
- Engage the Graduates of the Last Decade (GOLD) by utilizing the OLC as a primary tool for communication.
- Encourage Reunion Classes to use the “Group” function of the OLC to foster class participation and engagement.
- Provide technical support and encouragement through the Office of Alumnae Relations for alumnae who require assistance in accessing and utilizing the OLC for purposes of updating contact information, accessing the online directory, contacting classmates, giving gifts online, and participating in various online discussions with Scripps College listserv groups.
Mission: To connect Scripps women with each other by maintaining complete and accurate information on alumnae and access to it; to foster mutual support and guidance through programs that address a range of career, family, and life situations; to provide resources for career and life development; to promote forums for Scripps women to share with each other the richness of their professional and life experiences.
Goal: Strengthen and increase networking programs and resources by improving alumnae access to career counseling and life development services.
- Increase alumnae awareness of services available through the OLC and the Office of Career Planning and Resources by promoting Life Connections and other resources in the Magazine and through 10th & Columbia, the Association’s electronic newsletter.
- Cultivate the Alumnae Career Development Committee and support programming, such as networking panels and professional development opportunities for alumnae.
- Encourage Regional Associates to provide area programming with a career and networking focus.
- Encourage alumnae to offer internships and employment opportunities for current students through Career Planning and Resources.
Mission: To recruit, train, utilize, and recognize alumnae volunteers; to strengthen alumnae participation in the College through the efforts and connections of alumnae volunteers; and to provide supplemental support to the Office of Alumnae Relations through ongoing volunteer efforts to offer more extensive programming to alumnae world-wide.
Goal: Strengthen and enhance alumnae volunteer involvement by developing better recruiting, support, and recognition methods.
- Continue to foster the sense of community and volunteerism that alumnae experience while students on campus and use that as a bridge to continue connections to the College through the Alumnae Association.
- Create viable opportunities to engage volunteers with differing levels of experience so that Scripps is encouraging volunteerism through the institution, not for it.
- Educate alumnae on the full range of volunteer opportunities, including those that do and do not involve fundraising.
- Create visible volunteer recognition programs so that alumnae feel their time and efforts are valued and appreciated.